The founder and CEO of Vilaria Fragrances is Umar Mehdi, who has been passionate about perfumery since childhood. His love for scents and ability to create unique blends led him to start Vilaria Fragrances, with the goal of making luxury, niche perfumes more accessible. He believes that high-quality fragrances shouldn’t come with an overwhelming price tag, and that everyone should be able to experience the beauty of well-crafted scents.